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Privacy Policy

Last updated July 2026

This policy explains what information Loftshape collects, how we use it, and the choices you have. We aim to collect only what we need to run the Service and to keep your designs working.

1. Information we collect

  • Account data — your email, display name, and organization, plus a securely hashed password.
  • Content — the images you upload and the prompts and projects you create.
  • Usage — basic technical data such as renders generated and credits used, so we can enforce plan limits and improve the product.
  • Billing — handled by our payment provider; we store subscription status, not your full card details.

2. How we use your information

We use your information to provide and secure the Service, generate the renders you request, enforce plan and credit limits, process payments, respond to support requests, and communicate important account or billing notices. We do not sell your personal data.

3. AI processing & third parties

When you generate a render, the images and prompts you submit are sent to our AI provider, Google Gemini, to produce the output. Payments are processed by Paddle as merchant of record. These providers process your data under their own terms and privacy policies.

We share personal data with service providers only as needed to operate the Service, or where required by law.

4. Data retention

We keep your account and content for as long as your account is active. When you delete a project or your account, the associated content is removed from the Service; some records may be retained for a limited period where required for legal, security, or billing purposes.

5. Cookies & sessions

We use a single HttpOnly session cookie to keep you signed in. This cookie is essential to the Service and is not used for third-party advertising.

6. Your rights

You can access and update your account details from your settings, and you can delete your account at any time. Depending on where you live, you may have additional rights to access, correct, export, or erase your personal data — email us to make a request.

7. Security

We protect your data with measures such as password hashing, encrypted transport (HTTPS), and access controls. No system is perfectly secure, but we work to keep your information safe and to notify you of material incidents where required.

Questions? Email hello@loftshape.com. This summary is provided for transparency and does not by itself constitute legal advice.